Nappies, check. Pram, check. Hospital bag, check.

Why has no one mentioned brain development?

By age 3, your baby's brain is around
80% of its adult size.*

The right toys and storybooks, at the right stage, can help.

  • Grab and Giggle 4–6 months Grab and Giggle 4–6 months
  • Heads Up 2–4 months Heads Up 2–4 months
  • Hello World, 0–2 months Hello World, 0–2 months

4 toys + a storybook, every 2 months, matched to your baby's age.

  • FSC® certified wood and rubberwood and cotton
  • Expert-designed around five key areas of early development

Join the waitlist

Orders open in December. Be the first to know.

Optional. So our emails match your baby's age and stage.

*Knickmeyer et al., Journal of Neuroscience, 2008; Gilmore et al., Cerebral Cortex, 2012.