Let’s face it: the toy industry is kind of a big mess. Did you know toy companies churn out 50 tons of plastic for every £1 million in revenue? That’s like filling a circus tent with junk every time your toddler reaches for a toy. And 90% of these toys are made from single-use plastics, with 80% ending up in landfills or oceans, contributing to nearly 6% of global plastic waste. Yikes!

At Little Jukey, we’ve decided enough is enough—no more junk in the trunk! We’re tackling this problem head-on with some elephant-sized solutions:

Reforestation: For every toy kit rented, we plant a tree. Yep, we’re literally growing forests, one adorable kit at a time.

Eco-Friendly Materials: No more plastic nonsense here! Our toys are made from sustainable materials like FSC certified wood and sustainably sourced fabrics.

Circular Economy: Why let toys gather dust? We offer a rental option to keep those toys in play and out of the landfill. It’s a toy’s version of the ultimate comeback tour!

Oh, and we are completely transparent about our carbon footprint. So, go ahead—let your little one play while helping the planet. Together, we’re raising future world-savers, one eco-friendly toy at a time!

 

Want to know more about how we are significantly more sustainable than an average toy company? Keep reading…

A Greener Future for Play: The Little Jukey Advantage

Reducing the Carbon Footprint:

  • Sustainable Materials: Little Jukey's use of FSC-certified wood significantly reduces the carbon footprint compared to plastic toys. While a typical plastic toy might emit around 1 kg of CO2e, a Little Jukey wooden toy, considering manufacturing and transportation, emits approximately 0.55 kg CO2e.

  • Circular Economy Model: By extending the lifespan of each toy through multiple rentals, Little Jukey reduces the need for new production, minimizing the overall carbon footprint.

  • Reforestation Initiative: For every kit rented, Little Jukey plants a tree, which can absorb approximately 22 kg of CO2 per year. This not just offsets the carbon emissions associated with toy production and shipping, but potentially makes us carbon positive.

By adopting these sustainable practices, Little Jukey is not only providing children with engaging and developmental toys but also playing a crucial role in combating climate change and promoting environmental responsibility.